The market share assessment is optimized when developed in a continuous basis; taking under consideration the participation of new substitutes products, new competitors, and their penetration strategies, market growth or constriction, among other factors, are variables in constant changes.
This research is developed based on different optics, one of them is the geographical area of interest, that can be divided in cities or in micro/macro regions; the other is the type of culture and a blend of these optics as well. |
