This is a business tool that has been growing in importance in the agribusiness industry; allied with quantitative analysis, which are important but not enough, this research provides a qualitative scenario on the market.
To understand how the several supply chain players, such as distribution channels, retailers, final consumers among others, position the company brand / product in their mindset, and how this positioning can be altered or reinforced for the purpose of increasing the market share are the main objectives of this work. |
